New Balance 740
The New Balance 740 (style U7404S4) is carried by 6 stores SoleScout tracks, priced from $114 to $150. 10 sizes are in stock somewhere right now (4.5–9.5), and the table below shows the cheapest store for each one. SoleScout doesn't sell this — we link straight to the retailer's own checkout.
New Balance brings back a true Y2K deep cut with the 740. This model comes from the early 2000s fitness running catalog of Boston – an era of mesh uppers, segmented midsoles, and ABZORB cushioning – and has been reintroduced as part of the broader Y2K runner wave. With a structured upper and more overlays, the 740 is seen as the premium relative of the 530, bridging to the more modern 1906R. In the Pink / Granite colorway, a soft rose meets cool stone gray – a palette that captures the technical look of the 740. The open knit mesh sits airy, angular overlays and the molded TPU-N define the edg…
Description supplied by a retailer carrying this product.
US Women's Sizes
10 SIZES · USWhere to buy
6 SOURCES · 7 LISTINGS · OLDEST CHECK 9D AGOQuestions
Where can I buy the New Balance 740?
6 retailers tracked by SoleScout currently list this sneaker, starting at $114. The "Where to buy" list on this page names 1 of them and links to the store's own product page.
How much does the New Balance 740 cost?
Across every tracked store the price ranges from $114 to $150. Prices change daily; this page reflects the stores' own current listings.
What sizes of the New Balance 740 are still available?
US sizes 4.5, 5, 5.5, 6, 6.5, 7, 7.5, 8, 8.5, 9.5 are in stock at at least one tracked retailer. The per-size table shows the lowest price for each size.
What is the style code for the New Balance 740?
The manufacturer style code is U7404S4. SoleScout matches this shoe across stores by style code, which is why listings that name it differently still line up.
More New Balance sneakers
ALL 89 NEW BALANCE 740 COLOURWAYS →SoleScout compares thousands of retailers and does not sell products. Prices and size availability come from each store's own listing and change daily — always confirm on the retailer's page before buying.