Catalog gap report · GOAT view · generated 2026-10-24
GOAT catalog gap: SKUs on StockX and Poizon with no GOAT entry
A SKU-level comparison of the GOAT, StockX and Poizon catalogs, matched on manufacturer style codes. This view measures coverage from GOAT's side: 93,887 manufacturer SKUs listed on StockX have no GOAT entry, and 50,386 of those are also listed on Poizon.
Summary
GOAT: deeper on core sneaker brands, narrower on brand count.
- Depth. On Nike, adidas and New Balance, GOAT lists more products than StockX.
- Breadth. GOAT lists 847 brands; StockX lists 2,193 and Poizon 10,322.
- Where the catalogs differ. 93,887 manufacturer SKUs on StockX have no GOAT entry; 50,386 of them are also on Poizon.
- Sections B–D break these differences down.
- 1,723 brands listed on StockX have no GOAT presence, including Youtooz, Ftp, Seiko, Hermes, Nvidia.
Data as of — per input
- GOAT catalog — resellable products
- GOAT catalog — retail-only product pages
- older snapshot · 46 days
- StockX catalog
- Poizon catalog
- older snapshot · 61 days
- Retailer and brand websites (§C, §D)
A
Three catalogs, side by side.
GOAT
612,188
products · 491,850 resellable + 120,338 retail-only · 611,260 SKUs · 847 brands
StockX
558,143
products · 257,312 with a style code · 251,237 SKUs · 2,193 brands
Poizon
4,427,713
products · 4,179,012 SKUs · 10,322 brands
Catalog size — products
GOAT
612,188
StockX
558,143
Poizon
4,427,713
Brands listed
GOAT
847
StockX
2,193
Poizon
10,322
Same scale within each chart. Poizon covers far more product categories than the other two, so raw catalog size favors it; brand count is the cleaner comparison.
Same brand, three catalogs
GOATStockX · with style codeStockX · no style codePoizon
274 brands appear on all three platforms. Each row is scaled to its own largest bar. Brand by brand, product counts on each platform, sorted by GOAT. Pale bars are StockX products without a manufacturer style code, which can't be compared by SKU.
Nike
GOAT 106,784
Poizon 267,755
adidas
GOAT 59,090
Poizon 228,617
New Balance
GOAT 23,988
Poizon 66,036
Puma
GOAT 23,101
Poizon 77,238
Supreme
GOAT 22,135
Poizon 8,103
Jordan
GOAT 21,266
Poizon 48,221
Vans
GOAT 16,381
Poizon 26,065
ASICS
GOAT 14,834
Poizon 42,030
Reebok
GOAT 11,712
Poizon 25,849
Converse
GOAT 10,918
Poizon 24,978
Under Armour
GOAT 8,583
Poizon 34,807
Gucci
GOAT 7,988
Poizon 52,452
Streetwear and clothing
Kith
GOAT 10,946
Poizon 8,053
BAPE
GOAT 10,185
Poizon 9,835
Palace
GOAT 10,145
Poizon 7,895
Stussy
GOAT 9,565
Poizon 5,191
Off-White
GOAT 8,713
Poizon 20,345
Fear of God
GOAT 5,799
Poizon 5,352
Amiri
GOAT 5,043
Poizon 6,978
Aimé Leon Dore
GOAT 4,177
Poizon 968
Sprayground
GOAT 2,613
Poizon 1,944
Denim Tears
GOAT 1,496
Poizon 989
Purple Brand
GOAT 1,376
Poizon 0
B
Marketplace to marketplace: listed elsewhere, not on GOAT.
B1
GOAT vs StockX
Catalog to catalog, matched on manufacturer style codes.
93,887
manufacturer SKUs on StockX with no GOAT entry
483
brands they span · 267 listed on GOAT · 216 not
157,350
SKUs in both catalogs
300,831
StockX products with no style code (not comparable)
SKU overlap · GOAT and StockX
Circle areas to scale. Variant-aware, same counts as the tiles above.
In both catalogs157,350
GOAT only453,910
StockX only — no GOAT entry93,887
A lower bound
Only 257,312 of StockX's 558,143 products expose a manufacturer style code; the other 300,831 carry a StockX product ID only. Those can't enter a SKU comparison, so 93,887 is a lower bound.
The 93,887 SKUs, by whether GOAT lists the brand
■ brands GOAT lists · 86,713 (92.4%)brands not on GOAT · 7,171 (7.6%) ■
Brands GOAT already lists
86,713 SKUs across 267 brands that have GOAT pages today.
adidas
16,355 · 18.9%
Nike
8,450 · 9.7%
BAPE
5,168 · 6.0%
Jordan
2,141 · 2.5%
ASICS
2,016 · 2.3%
New Balance
1,916 · 2.2%
Puma
1,888 · 2.2%
Burberry
1,741 · 2.0%
UGG
1,562 · 1.8%
258 more brands
45,476 · 52.4%
Brands with no GOAT presence
7,171 SKUs across 216 brands. Largest five, each with an example product on StockX:
407
Camper
Camper Don Black ↗366
Cole Haan
Cole Haan Penny Loafer Fragment ↗311
361 Degrees
361 Degrees AG5 Ali ↗268
259
B2
On StockX and Poizon, not on GOAT
The part of the B1 gap that Poizon also lists: two marketplaces catalog the SKU independently.
50,386
SKUs on StockX and Poizon with no GOAT entry
48,496
of them under brands GOAT already lists
232
brands · 176 listed on GOAT
All three catalogs · SKU overlap
Circle areas to scale. These are plain style-code set counts; the B tiles are variant-aware (a listing counts as covered if any of its codes matches), so the two differ slightly.
Poizon only3,842,404
GOAT only303,764
StockX only44,463
On all three134,248
GOAT + Poizon, not StockX151,541
GOAT + StockX, not Poizon21,707
StockX + Poizon, not GOAT50,819
B2 SKUs by brand
adidas
12,338 · 24.5%
Nike
6,022 · 12.0%
ASICS
1,650 · 3.3%
BAPE
1,498 · 3.0%
New Balance
1,417 · 2.8%
Jordan
1,408 · 2.8%
UGG
1,246 · 2.5%
Puma
1,168 · 2.3%
Gucci
1,049 · 2.1%
223 more brands
22,590 · 44.8%
C
Beyond the marketplaces: SKUs on neither GOAT nor StockX.
49,665 SKUs in this section appear in neither GOAT's nor StockX's catalog. The test is the style code alone; brand is applied afterwards only to describe what the supply consists of. SKUs counted in §B are not counted again.
C1
Curated resale platforms
Two smaller resale platforms, anonymized. Each count is that platform's supply with no GOAT or StockX entry.
Curated resale platform A
32,984
SKUs across 290 brands · 7,301 also listed on Poizon
Nike
2,769 · 8.4%
Mitchell Ness
2,231 · 6.8%
Supreme
1,944 · 5.9%
Puma
1,894 · 5.7%
Brunello Cucinelli
1,741 · 5.3%
adidas
1,533 · 4.6%
284 more brands
20,872 · 63.3%
Curated resale platform B
1,736
SKUs across 74 brands · 1,430 also listed on Poizon
Nike
355 · 20.4%
adidas
234 · 13.5%
New Balance
136 · 7.8%
Jordan
116 · 6.7%
ASICS
112 · 6.5%
Puma
94 · 5.4%
68 more brands
689 · 39.7%
C2
Stocked by retailers, listed by neither
SKUs in stock at five or more independent retailers. Retailers under common ownership count once; resale platforms are excluded.
14,945
SKUs at 5+ retailers, on neither GOAT nor StockX
447
brands they span
80
retailers stocking the most widely carried one
7,313
of them listed on Poizon
How many retailers stock each SKU
5+ retailers14,945
6+ retailers9,733
10+ retailers2,827
20+ retailers402
C2 SKUs by brand
adidas
3,471 · 23.2%
Nike
2,660 · 17.8%
Brooks
630 · 4.2%
Puma
500 · 3.3%
On
414 · 2.8%
Saucony
395 · 2.6%
HOKA
386 · 2.6%
New Balance
368 · 2.5%
Carhartt WIP
332 · 2.2%
438 more brands
5,789 · 38.7%
Most widely stocked examples, by brand
retailers stocking it
adidas3,471 SKUs
Adidas Skateboarding Glenburn Shoes - Core Black / Cloud White / Carbon (KJ5045)
KJ5045 · median price $75
36
adidas 2026-27 Club America Men's Stadium Home Soccer Jersey
KB9016 · median price $100
33
adidas Club America Away Men's Soccer Jersey 26/27 - Black/Carbon
KB9023 · median price $100
32
Nike2,660 SKUs
Zoom Tennis Classic HF7386003 Black Black Suede Nike SB Skateboarding Shoes
HF7386-003 · median price $95
37
Nike Swoosh Medium Support Padded Sports Bra - Women's - Black / White
DX6821-010 · median price $42
35
Nike Youth United States Away Stadium Jersey 2026 (Dark Obsidian/Pure Platinum)
IB5227-475 · median price $85
28
Brooks630 SKUs
Brooks Women's Adrenaline GTS 25 Sneaker in Grey/Blackened Pearl/Coral
120443-032 · median price $155
37
Journey 5" Short ## Blue Haze - 468 - Blue Haze
211542-001 · median price $68
35
Brooks Adrenaline GTS 25 Men's Running Shoe - Primer Grey/Ebony/Jasmin Final Sale
110454-044 · median price $150
34
Puma500 SKUs
(GS) PUMA x Manchester City Home Jersey 'Team Light Blue Icy Blue' 784329-01
784329-01 · median price $80
26
Puma AC Milan 26/27 Replica home junior short sleeve T-shirt
784124-01 · median price $80
24
Puma Manchester City FC 26/27 Replica Away junior short sleeve T-shirt
784342-03 · median price $80
21
On414 SKUs
Cloud X 5 ## Ivory/Surf - 101 - Main Product - Ivory/Surf
3WG30065101 · median price $160
35
On Running Lightspray Cloudmonster 3 Hyper 'Black Apollo' 3UG10014670
3UG10014670 · median price $280
30
Women's Cloudrunner 3 Max Running Shoe - White/Salt - Regular (B)
3WG30166062 · median price $180
30
Saucony395 SKUs
Ride 19 ## Navy/Aqua - 410 - Navy/Aqua
S11055-110 · median price $145
48
Ride 19 ## Navy/Gum - 410 - Navy/Gum
S21055-105 · median price $145
45
Ride 19 ## Black/Silver - 001 - Main Product - Black/Silver
S21055-100 · median price $145
44
HOKA386 SKUs
Women's Clifton Pro Running Shoe - Cosmic Grey/Neon Yuzu - Regular (B)
1176530CNNY · median price $165
80
HOKA Arahi 9 Running Shoe - Men's - Black / White
1176531-BWHT · median price $155
55
Women's Arahi 9 Running Shoe - Black/White - Regular (B)
1176570BWHT · median price $155
49
New Balance368 SKUs
New Balance Numeric Reynolds 933 Breakfast Tea With Pumpernickel (UN933LRO)
UN933LRO · median price $135
44
New Balance Fresh Foam X 880 v15 Running Shoe - Women's - Glint Blue / NB Navy
W880411 · median price $140
36
Men's FuelCell Rebel v5 Running Shoe - Alkaline Green/Boysenberry/Dark Silver Metallic - Regular (D)
MFCX4TR · median price $145
30
D
Brand websites: in-stock items with and without a GOAT entry.
Each brand's own website, read one brand at a time. Across these 16 brands, 3,989 of 13,912 in-stock items (28.7%) have a GOAT entry.
Brand
on GOAT not on GOAT
In stock
Denim Tears
151 on GOAT · 79 not
230
65.7% on GOAT
Corteiz
273 on GOAT · 223 not
496
55% on GOAT
Kith
1,667 on GOAT · 1,427 not
3,094
53.9% on GOAT
Stussy
452 on GOAT · 406 not
858
52.7% on GOAT
Palace
279 on GOAT · 264 not
543
51.4% on GOAT
Vale
30 on GOAT · 47 not
77
39% on GOAT
Sprayground
125 on GOAT · 238 not
363
34.4% on GOAT
Who Decides War
77 on GOAT · 186 not
263
29.3% on GOAT
Gallery Dept
45 on GOAT · 180 not
225
20% on GOAT
Purple Brand
155 on GOAT · 898 not
1,053
14.7% on GOAT
Hellstar
7 on GOAT · 42 not
49
14.3% on GOAT
Aimé Leon Dore
63 on GOAT · 377 not
440
14.3% on GOAT
BAPE
336 on GOAT · 2,685 not
3,021
11.1% on GOAT
Off-White
213 on GOAT · 1,750 not
1,963
10.9% on GOAT
Rhude
30 on GOAT · 265 not
295
10.2% on GOAT
Amiri
86 on GOAT · 856 not
942
9.1% on GOAT
Methodology
- Matching key. Manufacturer style codes, normalized to letters and digits (5+ characters). A product listed with several style codes counts as present if any one of them matches, so variants never inflate a gap.
- Catalogs. GOAT's catalog includes resellable products and retail-only product pages, so "not on GOAT" means no product page of any kind. StockX products that expose no manufacturer style code cannot be compared by SKU and are left out, which makes every StockX-side figure a lower bound.
- §B. B1 counts SKUs listed on StockX that have no GOAT entry. B2 is the part of that gap that Poizon also lists.
- §C. SKUs that appear in neither the GOAT nor the StockX catalog (by style code, or by our product matcher's link to a catalog page). C1 covers two curated resale platforms, shown anonymized. C2 covers SKUs in stock at five or more independent retailers; retailers under common ownership count once and resale platforms are excluded.
- §D. In-stock items on each brand's own website, deduplicated by style code. An item counts as listed when its style code is in the catalog or our product matcher has linked it to a catalog page. For Poizon only items with a style code are counted. Brands with fewer than 25 in-stock items are omitted.
- Brands. Counts follow each platform's own brand attribution, so a collaboration usually sits under the primary brand.
Disclaimer
- Every figure is derived from publicly accessible catalog pages and retailer and brand websites. No confidential or account-restricted marketplace data is used.
- GOAT, StockX, Poizon (得物 / Dewu) and all brand names are trademarks of their respective owners. SoleScout is independent and is not affiliated with, endorsed by or sponsored by any of them.
- Figures are a point-in-time snapshot of catalog coverage and change daily. They describe which SKUs each catalog lists, not the quality, pricing or business decisions of any marketplace.
- Individual retailers are not named; the resale platforms in §C are anonymized.
Source: SoleScout analysis of public catalog data · generated 2026-10-24 · solescout.ai