Catalog gap report · StockX view · generated 2026-10-24
StockX catalog gap: SKUs on GOAT and Poizon with no StockX entry
A SKU-level comparison of the StockX, GOAT and Poizon catalogs, matched on manufacturer style codes. This view measures coverage from StockX's side: 455,303 manufacturer SKUs listed on GOAT have no StockX entry, and 151,550 of those are also listed on Poizon.
Summary
StockX: the broadest brand roster of the two US marketplaces, with fewer SKUs per brand.
- Breadth. StockX lists 2,193 brands; GOAT lists 847 and Poizon 10,322.
- Depth. 455,303 manufacturer SKUs on GOAT have no StockX entry; 151,550 of them are also on Poizon.
- Style-code coverage. 300,831 of StockX's 558,143 products carry no manufacturer style code, so they can't be compared by SKU.
- Sections B–D break these differences down.
- 385 brands listed on GOAT have no StockX presence, including Lemaire, The Row, Enfants Riches Déprimés, Martine Rose, A-Cold-Wall*.
Data as of — per input
- GOAT catalog — resellable products
- GOAT catalog — retail-only product pages
- older snapshot · 46 days
- StockX catalog
- Poizon catalog
- older snapshot · 61 days
- Retailer and brand websites (§C, §D)
A
Three catalogs, side by side.
GOAT
612,188
products · 491,850 resellable + 120,338 retail-only · 611,260 SKUs · 847 brands
StockX
558,143
products · 257,312 with a style code · 251,237 SKUs · 2,193 brands
Poizon
4,427,713
products · 4,179,012 SKUs · 10,322 brands
Catalog size — products
GOAT
612,188
StockX
558,143
Poizon
4,427,713
Brands listed
GOAT
847
StockX
2,193
Poizon
10,322
Same scale within each chart. Poizon covers far more product categories than the other two, so raw catalog size favors it; brand count is the cleaner comparison.
Same brand, three catalogs
GOATStockX · with style codeStockX · no style codePoizon
274 brands appear on all three platforms. Each row is scaled to its own largest bar. Brand by brand, product counts on each platform, sorted by StockX. Pale bars are StockX products without a manufacturer style code.
Nike
GOAT 106,784
Poizon 267,755
adidas
GOAT 59,090
Poizon 228,617
Supreme
GOAT 22,135
Poizon 8,103
Jordan
GOAT 21,266
Poizon 48,221
New Balance
GOAT 23,988
Poizon 66,036
Gucci
GOAT 7,988
Poizon 52,452
ASICS
GOAT 14,834
Poizon 42,030
Louis Vuitton
GOAT 1,912
Poizon 37,329
Puma
GOAT 23,101
Poizon 77,238
Balenciaga
GOAT 7,062
Poizon 24,676
Vans
GOAT 16,381
Poizon 26,065
Reebok
GOAT 11,712
Poizon 25,849
Streetwear and clothing
BAPE
GOAT 10,185
Poizon 9,835
Palace
GOAT 10,145
Poizon 7,895
Kith
GOAT 10,946
Poizon 8,053
Off-White
GOAT 8,713
Poizon 20,345
Stussy
GOAT 9,565
Poizon 5,191
Fear of God
GOAT 5,799
Poizon 5,352
Sprayground
GOAT 2,613
Poizon 1,944
Aimé Leon Dore
GOAT 4,177
Poizon 968
Amiri
GOAT 5,043
Poizon 6,978
Corteiz
GOAT 1,302
Poizon 64
Sp5der
GOAT 1,289
Poizon 5
B
Marketplace to marketplace: listed elsewhere, not on StockX.
B1
StockX vs GOAT
Catalog to catalog, matched on manufacturer style codes.
455,303
manufacturer SKUs on GOAT with no StockX entry
844
brands they span · 459 listed on StockX · 385 not
155,957
SKUs in both catalogs
300,831
StockX products with no style code (not comparable)
SKU overlap · StockX and GOAT
Circle areas to scale. Variant-aware, same counts as the tiles above.
In both catalogs155,957
StockX only95,280
GOAT only — no StockX entry455,303
A lower bound
Only 257,312 of StockX's 558,143 products expose a manufacturer style code. Some of the 455,303 SKUs may exist on StockX under a product with no code; those can't be matched by SKU.
The 455,303 SKUs, by whether StockX lists the brand
■ brands StockX lists · 433,376 (95.2%)brands not on StockX · 21,927 (4.8%) ■
Brands StockX already lists
433,376 SKUs across 459 brands that have StockX pages today.
Nike
55,719 · 12.9%
adidas
30,643 · 7.1%
Supreme
22,122 · 5.1%
Puma
18,554 · 4.3%
New Balance
15,127 · 3.5%
Vans
13,409 · 3.1%
Kith
10,261 · 2.4%
Palace
10,123 · 2.3%
BAPE
9,210 · 2.1%
450 more brands
248,208 · 57.3%
Brands with no StockX presence
21,927 SKUs across 385 brands. Largest five, each with an example product on GOAT:
Lemaire
Lemaire Hood 'Black' ↗1,466
The Row
The Row 90s Bag 'Ice' ↗859
Enfants Riches Déprimés
Enfants Riches Déprimés Rifleman Book ↗853
Martine Rose
Martine Rose Anorak 'Blue' ↗669
A-Cold-Wall*
A-Cold-Wall* NC.1 'Black' ↗661
B2
On GOAT and Poizon, not on StockX
The part of the B1 gap that Poizon also lists: two marketplaces catalog the SKU independently.
151,550
SKUs on GOAT and Poizon with no StockX entry
148,809
of them under brands StockX already lists
271
brands · 226 listed on StockX
All three catalogs · SKU overlap
Circle areas to scale. These are plain style-code set counts; the B tiles are variant-aware (a listing counts as covered if any of its codes matches), so the two differ slightly.
Poizon only3,842,404
StockX only44,463
GOAT only303,764
On all three134,248
StockX + Poizon, not GOAT50,819
StockX + GOAT, not Poizon21,707
GOAT + Poizon, not StockX151,541
B2 SKUs by brand
Nike
20,900 · 13.8%
adidas
19,133 · 12.6%
Puma
10,031 · 6.6%
ASICS
6,952 · 4.6%
New Balance
6,271 · 4.1%
Vans
5,388 · 3.6%
Palace
4,665 · 3.1%
Converse
4,026 · 2.7%
Kith
3,987 · 2.6%
262 more brands
70,197 · 46.3%
C
Beyond the marketplaces: SKUs on neither StockX nor GOAT.
49,599 SKUs in this section appear in neither StockX's nor GOAT's catalog. The test is the style code alone; brand is applied afterwards only to describe what the supply consists of. SKUs counted in §B are not counted again.
C1
Curated resale platforms
Two smaller resale platforms, anonymized. Each count is that platform's supply with no StockX or GOAT entry.
Curated resale platform A
33,021
SKUs across 290 brands · 7,317 also listed on Poizon
Nike
2,768 · 8.4%
Mitchell Ness
2,234 · 6.8%
Supreme
1,939 · 5.9%
Puma
1,898 · 5.7%
Brunello Cucinelli
1,734 · 5.3%
adidas
1,532 · 4.6%
284 more brands
20,916 · 63.3%
Curated resale platform B
1,768
SKUs across 74 brands · 1,459 also listed on Poizon
Nike
370 · 20.9%
adidas
233 · 13.2%
New Balance
155 · 8.8%
Jordan
117 · 6.6%
ASICS
112 · 6.3%
Puma
94 · 5.3%
68 more brands
687 · 38.9%
C2
Stocked by retailers, listed by neither
SKUs in stock at five or more independent retailers. Retailers under common ownership count once; resale platforms are excluded.
14,810
SKUs at 5+ retailers, on neither StockX nor GOAT
440
brands they span
80
retailers stocking the most widely carried one
7,226
of them listed on Poizon
How many retailers stock each SKU
5+ retailers14,810
6+ retailers9,645
10+ retailers2,815
20+ retailers403
C2 SKUs by brand
adidas
3,443 · 23.2%
Nike
2,660 · 18.0%
Brooks
640 · 4.3%
Puma
494 · 3.3%
On
414 · 2.8%
Saucony
394 · 2.7%
HOKA
386 · 2.6%
New Balance
363 · 2.5%
Carhartt WIP
331 · 2.2%
431 more brands
5,685 · 38.4%
Most widely stocked examples, by brand
retailers stocking it
adidas3,443 SKUs
Adidas Skateboarding Glenburn Shoes - Core Black / Cloud White / Carbon (KJ5045)
KJ5045 · median price $75
36
adidas 2026-27 Club America Men's Stadium Home Soccer Jersey
KB9016 · median price $100
33
adidas Club America Away Men's Soccer Jersey 26/27 - Black/Carbon
KB9023 · median price $100
32
Nike2,660 SKUs
Zoom Tennis Classic HF7386003 Black Black Suede Nike SB Skateboarding Shoes
HF7386-003 · median price $95
37
Nike Swoosh Medium Support Padded Sports Bra - Women's - Black / White
DX6821-010 · median price $42
35
Nike Youth United States Away Stadium Jersey 2026 (Dark Obsidian/Pure Platinum)
IB5227-475 · median price $85
28
Brooks640 SKUs
Brooks Women's Adrenaline GTS 25 Sneaker in Grey/Blackened Pearl/Coral
120443-032 · median price $155
37
Journey 5" Short ## Blue Haze - 468 - Blue Haze
211542-001 · median price $68
35
Brooks Adrenaline GTS 25 Men's Running Shoe - Primer Grey/Ebony/Jasmin Final Sale
110454-044 · median price $150
34
Puma494 SKUs
(GS) PUMA x Manchester City Home Jersey 'Team Light Blue Icy Blue' 784329-01
784329-01 · median price $80
26
Puma AC Milan 26/27 Replica home junior short sleeve T-shirt
784124-01 · median price $80
24
Puma Manchester City FC 26/27 Replica Away junior short sleeve T-shirt
784342-03 · median price $80
21
On414 SKUs
Cloud X 5 ## Ivory/Surf - 101 - Main Product - Ivory/Surf
3WG30065101 · median price $160
35
On Running Lightspray Cloudmonster 3 Hyper 'Black Apollo' 3UG10014670
3UG10014670 · median price $280
30
Women's Cloudrunner 3 Max Running Shoe - White/Salt - Regular (B)
3WG30166062 · median price $180
30
Saucony394 SKUs
Ride 19 ## Navy/Aqua - 410 - Navy/Aqua
S11055-110 · median price $145
48
Ride 19 ## Navy/Gum - 410 - Navy/Gum
S21055-105 · median price $145
45
Ride 19 ## Black/Silver - 001 - Main Product - Black/Silver
S21055-100 · median price $145
44
HOKA386 SKUs
Women's Clifton Pro Running Shoe - Cosmic Grey/Neon Yuzu - Regular (B)
1176530CNNY · median price $165
80
HOKA Arahi 9 Running Shoe - Men's - Black / White
1176531-BWHT · median price $155
55
Women's Arahi 9 Running Shoe - Black/White - Regular (B)
1176570BWHT · median price $155
49
New Balance363 SKUs
New Balance Numeric Reynolds 933 Breakfast Tea With Pumpernickel (UN933LRO)
UN933LRO · median price $135
44
New Balance Fresh Foam X 880 v15 Running Shoe - Women's - Glint Blue / NB Navy
W880411 · median price $140
36
Men's FuelCell Rebel v5 Running Shoe - Alkaline Green/Boysenberry/Dark Silver Metallic - Regular (D)
MFCX4TR · median price $145
30
D
Brand websites: in-stock items with and without a StockX entry.
Each brand's own website, read one brand at a time. Across these 16 brands, 2,010 of 13,947 in-stock items (14.4%) have a StockX entry.
Brand
on StockX not on StockX
In stock
Palace
272 on StockX · 267 not
539
50.5% on StockX
Corteiz
140 on StockX · 356 not
496
28.2% on StockX
Stussy
235 on StockX · 618 not
853
27.5% on StockX
BAPE
550 on StockX · 2,503 not
3,053
18% on StockX
Who Decides War
36 on StockX · 227 not
263
13.7% on StockX
Kith
417 on StockX · 2,675 not
3,092
13.5% on StockX
Rhude
38 on StockX · 257 not
295
12.9% on StockX
Gallery Dept
29 on StockX · 196 not
225
12.9% on StockX
Sprayground
36 on StockX · 344 not
380
9.5% on StockX
Purple Brand
86 on StockX · 967 not
1,053
8.2% on StockX
Off-White
112 on StockX · 1,851 not
1,963
5.7% on StockX
Amiri
53 on StockX · 889 not
942
5.6% on StockX
Hellstar
1 on StockX · 48 not
49
2% on StockX
Denim Tears
2 on StockX · 227 not
229
0.9% on StockX
Aimé Leon Dore
3 on StockX · 437 not
440
0.7% on StockX
Vale
0 on StockX · 75 not
75
0% on StockX
Methodology
- Matching key. Manufacturer style codes, normalized to letters and digits (5+ characters). A product listed with several style codes counts as present if any one of them matches, so variants never inflate a gap.
- Catalogs. GOAT's catalog includes resellable products and retail-only product pages, so "not on GOAT" means no product page of any kind. StockX products that expose no manufacturer style code cannot be compared by SKU and are left out, which makes every StockX-side figure a lower bound.
- §B. B1 counts SKUs listed on GOAT that have no StockX entry. B2 is the part of that gap that Poizon also lists.
- §C. SKUs that appear in neither the StockX nor the GOAT catalog (by style code, or by our product matcher's link to a catalog page). C1 covers two curated resale platforms, shown anonymized. C2 covers SKUs in stock at five or more independent retailers; retailers under common ownership count once and resale platforms are excluded.
- §D. In-stock items on each brand's own website, deduplicated by style code. An item counts as listed when its style code is in the catalog or our product matcher has linked it to a catalog page. For Poizon only items with a style code are counted. Brands with fewer than 25 in-stock items are omitted.
- Brands. Counts follow each platform's own brand attribution, so a collaboration usually sits under the primary brand.
Disclaimer
- Every figure is derived from publicly accessible catalog pages and retailer and brand websites. No confidential or account-restricted marketplace data is used.
- GOAT, StockX, Poizon (得物 / Dewu) and all brand names are trademarks of their respective owners. SoleScout is independent and is not affiliated with, endorsed by or sponsored by any of them.
- Figures are a point-in-time snapshot of catalog coverage and change daily. They describe which SKUs each catalog lists, not the quality, pricing or business decisions of any marketplace.
- Individual retailers are not named; the resale platforms in §C are anonymized.
Source: SoleScout analysis of public catalog data · generated 2026-10-24 · solescout.ai